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Our Story

Dr. Dave Ziegler

I grew up in Menomonee Falls and still remember getting my first pair of glasses in fifth grade and seeing leaves on the trees on the drive home from my optometrist’s office. After college at UW Eau Claire, I went to Southern California College of Optometry and graduated in 1981. Arriving back home with nothing but school loan debt and an old car, I bought a small eye care practice on 92nd and Beloit. Shortly afterward the office relocated it to 103rd and Oklahoma Avenue.

With only one staff person, she pre-tested the patients while I answered the phones. We would switch places when I did the eye exam. These were days before computers and fax machines. The newest technology was a typewriter that could type backward and erase up to a couple words at a time. I interviewed a 19-year-old woman for a staff position who was a waitress at a Mexican restaurant called Chi Chi’s. She took the job and has stayed for over 30 years. You may know her as Kim, our office manager.

Dr. Chap Leffingwell

I was introduced to Dr. Ziegler at one of our state conferences in 1991. As a recent graduate of the Illinois College of Optometry, I was looking to buy into a practice. I grew up working in my family’s clothing store in Whitewater. This peaked my interest in running a business and instilled a strong desire to take care of others. Dr. Ziegler and I were a perfect fit together and over the years, we have enjoyed the best partnership one could imagine. We relocated the practice to 2400 South 102nd Street in West Allis in 1996 and moved to our new office on National Avenue in New Berlin in Fall 2017.

On a flight to a business meeting Dr. Ziegler happened to be sitting next to George Karl, then the coach of the Bucks. That conversation led to being the team eye doctors for the Bucks, then Marquette basketball, the Milwaukee Wave, the Saturn Cycling team, and the Brewers. Since both doctors are interested in sports, these have been memorable experiences.

Dr. Kristen Ziegler

Children of family business owners usually end up spending some time working there, which is true for both of our families. As Dr. Ziegler’s daughter, I took a special interest in eye care. After accompanying him to the Philippines on a medical mission when I was in 8th grade, I decided that I wanted to be an eye doctor too. After undergraduate college at UW-Madison, I attended optometry school at Houston College of Optometry and joined the practice in 2015. It has been a special joy to share this endeavor together with my dad.

Our Staff

We have been blessed with several people who have been with us for decades: Gail in accounting, Darla in insurance billing, Carol as a technician, and Cindy as the face of our practice at the front desk. They always show kindness and compassion to our patients. We have a unique collection of people who care deeply about the patients we serve. We appreciate that our patients have chosen us for their eye care needs.

We strive to solve the vision problems that our patients bring to us. With thorough examination and by learning about your unique lifestyle and vision requirements, we design and deliver optimized vision correction and customized contact lenses that maximize your vision. Using the most advanced technology, it allows us to provide better outcomes in the detection and management of eye disorders. Not to mention, our diverse showcase of elegant, contemporary and fashionable styles in eyewear provides selections for the whole family. You can be assured that we will always show you something new each year as we stay on the forefront of our eye care profession.

(414) 541-2100 | 14151 W National Avenue, New Berlin, WI 53151 | © Ziegler Leffingwell Eyecare